NEW RELIABLE AD0-E560 EXAM TESTKING | LATEST AD0-E560 TEST QUESTIONS VCE: ADOBE MARKETO ENGAGE ARCHITECT MASTER

New Reliable AD0-E560 Exam Testking | Latest AD0-E560 Test Questions Vce: Adobe Marketo Engage Architect Master

New Reliable AD0-E560 Exam Testking | Latest AD0-E560 Test Questions Vce: Adobe Marketo Engage Architect Master

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Adobe Marketo Engage Architect Master Sample Questions (Q11-Q16):

NEW QUESTION # 11
What can reduce bounce rates in email campaigns? (Choose two)

  • A. Increasing A/B testing frequency
  • B. Optimizing subject lines for spam filters
  • C. Removing invalid email addresses
  • D. Regularly updating recipient preferences

Answer: B,C


NEW QUESTION # 12
A business is running campaigns on multiple channels and needs to allocate credit accurately.
What model should be used?

  • A. Linear Attribution
  • B. Multi-Touch Attribution
  • C. First Touch Attribution
  • D. Last Touch Attribution

Answer: B


NEW QUESTION # 13
A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)

  • A. The sales and marketing teams, to review the emails using deliverability tools
  • B. The network administrator, to make changes in the DNS record
  • C. The legal team, to approve placing old prospects on Marketing Suspended
  • D. The sales and marketing teams, to address removing prospects from the system

Answer: B,D


NEW QUESTION # 14
What is the most critical aspect of designing an efficient data schema in Marketo?

  • A. Using only static lists for segmentation
  • B. Ensuring field mappings align with external systems
  • C. Limiting data fields to mandatory inputs
  • D. Avoiding relational data structures

Answer: B


NEW QUESTION # 15
An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?

  • A. Create a single global program to consolidate reporting for both direct and third-party seller marketing
  • B. Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
  • C. One set of channels should be created, and separate program statuses should be used to designate Direct or Partner
  • D. One set of channels should be created, and a tag should be used to determine Direct or Partner

Answer: B


NEW QUESTION # 16
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